Stop loosing sales to your competitors by offering a price match. This feature allows your customers to alert you if they find a lower price and gives you another opportunity to close a sale.
Branding is important, especially once your customer decides to checkout. Customizing your checkout flow will make certain that customers don't think you have sent them off to cyberland once they hit the checkout button.
This feature can make even the most difficult products and make them easily sellable online. Have products like contacts, prescription eyewear or any type of product that has several options? This feature takes those options and arranges them in a way that makes sense to your customers.